Foton held mega show, updating the dual-line of global product capabilities


April 11th to 14th, Foton Global Partners Conference 2023 with the theme “TOGETHER WIN FUTURE” was held in Beijing, China. More than 66 core distributors from 55 countries around the world attended the event, which aimed to unite global strategic development directions and share the achievements of globalization. On April 12th, the FOTON MEGA SHOW grandly opened with FOTON presenting its full line of upgraded products, including commercial vehicle models such as medium and heavy-duty trucks, light-duty trucks, pickups, vans, mini-trucks, and buses, covering both fuel and new energy technologies. FOTON’s world-class commercial vehicle product strength was on full display.



FOTON has upgraded its value chain with a globally leading intelligent manufacturing system and technology quality control standards. The company has joint ventures with leading commercial vehicle parts companies such as Cummins and ZF, Maintaining strategic partnership with CATL, the world’s leading EV battery manufacturing, to enable fuel and new energy product upgrades, establishing a competitive advantage in the core powertrain with its “SuperPowerTrain” worldwide. FOTON has achieved comprehensive breakthroughs and leadership in core business in Southeast Asia, Latin America, and other regions. In Colombia, FOTON has been ranked second in truck sales for three consecutive years and holds the market share in AMT heavy-duty trucks. In the Philippines, FOTON’s 7.5-ton light-duty truck model has been the best-selling for three consecutive years.


FOTON has always adhered to a strategic development path of “ICE+BEV” dual-line development. As early as 2003, FOTON initiated the research and development of new energy vehicle technology, independently researching and mastering the core “three-electric” technologies. The company has achieved the multi-route development of new energy technologies such as pure electric, hybrid, and hydrogen fuel cells. FOTON’s new energy products have achieved full coverage of commercial vehicles, meeting international technical requirements. In recent years, under the global trend of “decarbonization,” FOTON has entered the global market with its new energy products in China, where the competition is the most intense. The company’s pure electric light-duty trucks, vans, and buses have passed the EU WVTA certificate and are now “driving into” Italy, Poland, Spain, and other European countries. At the same time, FOTON’s electric development projects with European light commercial vehicle leaders are also underway, and its European business is speeding up comprehensively.


FOTON’s new energy products have been deployed not only in Europe but also in markets such as Australia, the Asia-Pacific, and South America. As of the end of 2022, FOTON had delivered more than 1,400 pure electric buses in Latin America, becoming the brand with the highest market share of electric buses in the region. In markets such as Malta, Mexico, Australia, New Zealand, India, and Egypt, FOTON’s electric and hydrogen fuel cell buses have also achieved commercial operations in core scenes such as public transportation systems and international airports.


FOTON will continue to adhere to the dual-line development of fuel and new energy, accelerate breakthroughs in key technologies in core areas, and continuously create high-value products that lead with technological innovation for its customers, providing the best product and service experience and leading global commercial vehicle value creation with “development quality” forging “development momentum.”